Pizza Pizza offers fresh take on an old favourite with launch of new Italian sandwiches

Le 20 juillet 2011 (Toronto) – Pizza Pizza announces the launch of Italian sandwiches, a new addition to its diverse line up of menu options. Customers can choose from four sandwich options that include Spicy Italian Sausage, Meatball Marinara, Chicken Cutlet (all white meat) and Veal all made with a home style sauce and served on an oven toasted artisan ciabatta bun. The new menu items will be available at all traditional Pizza Pizza locations across Ontario, Quebec, Manitoba and Saskatchewan.

«Pizza is a traditionally Italian dish, so in we’re returning to our roots by offering our take on traditional Italian sandwiches,” said Pat Finelli, Chief Marketing Officer for Pizza Pizza. “Our customers all have unique tastes and preferences and we’re always striving to offer a variety menu options that appeal to everyone. When our customers speak, we listen.» 

To make it truly authentic, customers can add Italian marinated peppers to their order. Unique to Pizza Pizza, the new Italian sandwiches can be delivered – a choice that customers won’t have with many other large chains. The new Italian sandwiches join recent additions to the menu including Chipotle-based menu items, newly-prepared tossed and sauced chicken wings and a variety of pasta dishes.

Details:

Spicy Italian Sausage Sandwich
Starting from $3.99 

Meatball Marinara Sandwich
Starting from $4.99 

Chicken Cutlet Sandwich 
Starting from $5.99

Veal Sandwich 
Starting from $5.99 

Customize by adding mozzarella cheese and/or Italian style hot peppers for 75¢ each.

About Pizza Pizza Limited

Founded in 1967, Pizza Pizza Limited is Canada's pizza pioneer and one of the country’s most successful quick service restaurant chains. With its Pizza Pizza and Pizza 73 banners, the company offers a broad range of menu items that include hot and fresh pizza, gluten-free pizza, chicken wings, chicken bites, family-sized pasta, shrimp and new Italian sandwiches. The company is guided by a mission to provide the “best food, made especially for you” with a focus on quality ingredients, customer service and continual innovation. Visit www.pizzapizza.ca et www.pizza73.comfor more information.

For more information :

Kathleen Stelmach Torchia Communications
416-341-9929 ext. 227
kathleen@torchiacom.com

Sayurie Naidoo Torchia Communications
416-341-9929 ext. 230
sayurie@torchiacom.com