Tim Hortons celebrates 50 years in business

The franchise system is launching numerous initiatives, including a 50th anniversary logo and packaging and anniversary-themed campaigns to engage customers

Oakville, ON - January 28, 2014 - Tim Hortons is celebrating its 50th anniversary and to mark this milestone, is launching a number of exciting initiatives as it pushes into the next 50 years. To kick off the celebration, the company is introducing a special 50th anniversary logo and packaging, and planning anniversary-themed campaigns that engage guests and fans leading up to its birthday on May 17.

Guests can now enjoy hot or cold beverages served in cups that feature the new 50th anniversary logo and 50 Years Fresh tagline. The anniversary branding will also extend to donut, muffin and Timbit boxes, bags and take home coffee.

"We're thrilled to mark half a century pouring Canadians' favourite cup of coffee," said Marc Caira, President and CEO, Tim Hortons Inc. "From a single location in Hamilton that opened in 1964, to the 4,350 restaurants across Canada, the U.S. and Gulf Cooperation Council, with the support of our loyal guests and dedicated restaurant owners, we've grown to serve nearly eight out of every 10 cups of coffee sold in Canada."

As the May 17 anniversary approaches, Tim Hortons is also launching 50th anniversary merchandise including travel mugs and reusable cold beverage cups, available in restaurant and online beginning April 2014.

"Anniversaries are a time to celebrate the best of the past while working towards the brightest future," added Caira. "Even as the 50th anniversary year begins to unfold, Tim Hortons is hard at work, innovating, working to create the ultimate guest experience and looking toward the next 50 years."
Fans of the brand looking to engage or just learn about Tims rich history or upcoming anniversary plans can follow #Tims50th on Facebook (www.facebook.com/TimHortons), Twitter (@TimHortons) and Instagram (@TimHortons).

About Tim Hortons Inc.
Tim Hortons is one of the largest publicly-traded restaurant chains in North America based on market capitalization, and the largest in Canada. Operating in the quick service segment of the restaurant industry, Tim Hortons appeals to a broad range of consumer tastes, with a menu that includes premium coffee, espresso-based hot and cold specialty drinks (including lattes, cappuccinos and espresso shots), specialty teas and fruit smoothies, fresh baked goods including our trademark donuts, grilled Panini and classic sandwiches, wraps, soups, prepared foods and other food products. As of September 29, 2013, Tim Hortons had 4,350 systemwide restaurants, including 3,500 in Canada, 817 in the United States and 33 in the Gulf Cooperation Council. More information about the Company is available at http://www.timhortons.com. Follow Tim Hortons on Twitter: www.twitter.com/timhortons.

For further information or to arrange an interview, please contact:
Olga Petrycki
petrycki_olga@timhortons.com
905-339-5960